SUSTAINABILITY

Our goal is to democratize sustainable fashion, making it an attainable choice rather than a luxury. We are dedicated to delivering stylish, affordable everyday wear with an ecological focus. We have implemented an intelligent fashion model that produces exclusively on demand, aiding in waste reduction. Additionally, we are utilizing recycled materials and maintaining an accountable supply chain throughout our production journey. This not only decreases our ecological footprint but also aids in transforming us into a more planet-friendly fashion brand.

OUR FACTORIES
The linchpin of our operations is our conscientious supply chain. We insist that each of our suppliers and manufacturing facilities strictly abide by Fiorela Life Zero Tolerance Policy, addressing the following imperatives:

  • Upholding EQUALITY, RESPECT, AND DIGNITY

  • Ensuring HEALTH & SAFETY measures

  • Protecting the ENVIRONMENT

  • Ethically SOURCING AND PROCESSING RAW MATERIALS

  • Abolishing MODERN SLAVERY

  • Eradicating CHILD LABOUR

  • Safeguarding FREEDOM OF ASSOCIATION

  • Guaranteeing FAIR WAGES

Our monitoring mechanisms include routine factory inspections and monthly site visits. Furthermore, we mandate that our manufacturing units align with top-tier industry benchmarks and validate their compliance with our rigorous standards. Through ethical procurement, we assure our patrons of products birthed in a secure, just and sustainable environment.


OUR MATERIALS
Fiorela Life is committed to incorporating the most eco-friendly materials across the entirety of our supply chain, from the fields to the manufacturing facilities. We continually invest in innovative fabric technologies to effectively minimize our environmental footprint. While we have a preference for natural fibers, we do incorporate recycled synthetics when they offer superior performance or durability benefits.

ORGANIC COTTON CERTIFICATION

Cotton cultivation, on a global scale, consumes more harmful pesticides per acre than any other crop. This harsh chemical use not only depletes soil nutrients but also pollutes our water bodies and puts the health of cotton growers at risk. In response to this, Fiorela Life is transitioning all of its cotton sourcing to certified organic by 2023.

Our Method — Organic certification implies a healthier ecosystem for farmers, local communities, and the Earth as a whole. Organic farming practices like crop rotation, the use of cover crops, and organic fertilizers enrich the soil and promote biodiversity. Traditional pesticides often leach into groundwater, streams, and rivers, threatening both human health and the wildlife that depend on these ecosystems. By replacing harmful chemicals with natural alternatives and traditional farming methods, we minimize the exposure of farmers to hazardous substances.

Our Progress — Approximately 60% of the fibers we use are cotton-based. As of June 2021, we have successfully transitioned 45% of our conventional cotton to certified organic across our clothing and footwear lines.

REUSE & REKNIT POLYESTER

So far, Fiorela Life has successfully repurposed over five million plastic bottles and reincorporated half a million pounds of textiles and fishing nets into our ReUse clothing line and accessories. These entirely recycled polyester and nylon components offer lightness, durability, and extended performance across a wide range of apparel.

REFLEECE & RECASHMERE

Our partner mills in Turkey collect worn-out cashmere and wool sweaters through recycling initiatives. These garments are then carefully cleaned and combed to create new yarns. For added strength and longevity, these regenerated yarns are blended with a core of fresh fiber, ensuring premium quality with reduced environmental impact.

Were you aware that conventional retailers often have to manufacture four garments to offset the cost of one due to their inability to tailor production to demand? This not only escalates the price of apparel but also exacerbates environmental waste. Here at Fiorela Life, we adopt a responsive fashion approach, producing exclusively in response to customer needs. Our production strategy is continuously aligned with real-time customer feedback and data, resulting in significantly reduced waste compared to traditional fashion brands. This allows us to deliver products more swiftly, efficiently, and sustainably.

BIODEGRADABLE

Starting from December 2022, all newly manufactured Fiorela Life products are packaged in our eco-friendly, biodegradable bags. We use innovative technology that alters traditional plastic at the molecular level when exposed to oxygen, transforming it into a biodegradable material. This new composition can be broken down efficiently by bacteria and fungi in natural environments—far faster than conventional plastic—making our packaging a significantly greener alternative.